Screen TimeSocial MediaVaccines

The most recent survey, fielded online by the global research firm Ipsos from Oct. 14–22, 2021, asked 1,019 parents about their practices around screen time, social media, guns, mental health, conversations with children and the COVID-19 vaccines — with some of the questions posed as a follow-on to a 2020 survey.

How much screen time  children spend by age, how parents limit it, and how the average amount has changed over time.

Behavior: Children’s average hours of screen time on a recent Friday, according to parents (2021)

All Children

Ages 0-5
n = 264

Ages 6-12
n = 373

Ages 13-17
n = 281

Total*

3 hrs 48 min

2 hrs 48 min

3 hrs 54 min

4 hrs 54 min

Gaming

1 hr 6 min

30 min

1 hr 18 min

1 hr 18 min

Entertainment

1 hr 42 min

2 hrs

1 hr 36 min

1 hr 36 min

Academics

36 min

36 min

30 min

42 min

Social Media

48 min

12 min

42 min

1 hr 30 min

Other

6 min

6 min

6 min

12 min

*The number of parents who were included in the “Total” screen time averages differs from those included in the table above, since some parents noted that their children did not have any screen time and were not included in further analysis of this topic.
The N sizes for total screen time are as follows: n = 323 for ages 0-5,  n = 396 for ages 6-12, and n = 300 for ages 13-17.

Norms: How parents compare their child's screen time to that of other children (2021)

All Children

Parents of children with low screen time
(0 to 1 hrs)
n  = 199

Parents of children with average screen time
(2 to 3 hrs)
n  = 425

Parents of children with high screen time
(4 to 5 hrs)
n  = 231

Parents of children with very high screen time
(6 or more hrs)
n  = 163

I allowed my child to have more screen time than would be allowed by most parents I know

23.4%

13.5%

15.1%

13.1%

43.9%

I allowed my child to have about the same amount of screen time as most parents I know

52.7%

39.5%

61.9%

55.3%

50.3%

I allowed my child to have less screen time than would be allowed by most parents I know

23.9%

47.0%

23.0%

13.6%

5.8%

Trendline: Comparing child screen time in 2020 to 2021, as reported by parents

April 2020
n = 1,517

October 2021
n = 1,019

TOTAL

5 hrs 6 min

3 hrs 48 min

Gaming

1 hr 24 min

1 hr 6 min

Entertainment

1 hr 24 min

1 hr 42 min

Academics

1 hr 6 min

36 min

Social Media

42 min

48 min

Other

30 min

6 min

Rules: How parents regulate screen time (2021)

All Children

Ages 0-5
n = 323

Ages 6-12
n = 396

Ages 13-17
n = 300

I have household rules that limit the amount of screen time my child can have

39.0%

40.6%

48.5%

24.7%

I talked to my child about their online activities

34.3%

17.0%

43.4%

41.0%

I checked my child's phone or computer to see which websites my child visited

22.5%

12.4%

30.8%

22.3%

I read through my child's social media posts

11.7%

5.3%

16.4%

12.3%

I am "friends" with my child on social media so I can see what they post

15.0%

4.6%

18.4%

21.7%

I used electronic parental controls to place limits on my child's online activities or cell phone use

25.1%

25.4%

30.6%

17.7%

I took my child's phone to look through their texts, emails, and direct messages

14.8%

6.5%

19.4%

17.7%

I used other strategies to regulate my child's screen time

7.7%

9.3%

8.8%

4.3%

I don't actively regulate my child's use of screens

18.8%

26.0%

7.1%

26.7%