what do most parents do?

Screen TimeSocial MediaVaccines

This tracking survey from behavior change researchers at Marketing for Change gathers data on parent and child behaviors, social norms, rules, key issues and trendlines around topics like COVID-19 vaccines, social media, screen time, guns, child safety, mental health and conversations among families.

Explore topics and check back for updates on what’s normal for parents (and their kids).

From our latest survey: screen time norms

Behavior: Children’s average hours of screen time on a recent Friday, according to parents (2021)

All Children

Ages 0-5
n = 264

Ages 6-12
n = 373

Ages 13-17
n = 281

Total*

3 hrs 48 min

2 hrs 48 min

3 hrs 54 min

4 hrs 54 min

Gaming

1 hr 6 min

30 min

1 hr 18 min

1 hr 18 min

Entertainment

1 hr 42 min

2 hrs

1 hr 36 min

1 hr 36 min

Academics

36 min

36 min

30 min

42 min

Social Media

48 min

12 min

42 min

1 hr 30 min

Other

6 min

6 min

6 min

12 min

See More

*The number of parents who were included in the “Total” screen time averages differs from those included in the table above, since some parents noted that their children did not have any screen time and were not included in further analysis of this topic.
The N sizes for total screen time are as follows: n = 323 for ages 0-5,  n = 396 for ages 6-12, and n = 300 for ages 13-17.